Online Book Marketing

The Internet has made the life of writers so much easier these days. With the advent of technology and the World Wide Web, writing jobs and requirements proliferated and increased the demand for writers. Now, more and more writers get the chance to earn from their writing skills, may it be for business or creative, fiction or non-fiction, writing. Also, through the web, you can now publish and market your book by yourself. A major publisher can now be optional, so a writer is spared the agony of having to prove himself and his book, and sometimes even beg, to the publisher. And the best part of doing it on your own is having full control over your book and keeping 100% of your profit.



So, how does one market online? The Internet is a virtual place of wonder that can take you to greater heights and wider reach of audience. What you need is a working website to advertise your book on and effective web copies to promote your book. Your web copies should contain keywords that would lead to your site when searched by people who are looking for some things they need through a search engine. However, do not commit the mistake of just overloading your copies with keywords and neglecting the quality of content. Content quality is also very crucial as people know when they see something that has no sense or bearing whatsoever. And the worst part of that is they will be turned off right away from your book, thinking that it is just as bad as your web copy.



Another technique in attracting traffic to your site so you get a lot of people to know about your book is to give away freebies. People are always enticed with giveaways. People simply love free stuff. So what you can do is create a teaser for your book, like a sort of a sneak peek. Excerpt the best and most interesting part of your book and give it away for free, but in exchange of their email addresses or a referral of their friends email addresses. This way, you can build a list of contact persons, to whom you can send newsletters and advertisements in the future.



It is best to remember your purpose all the time. Your purpose is to sell, so in every single thing you write that gets posted on the web or sent to your readers, you should always put your best foot forward. As an author, people judge you by the way you write. So, always give them the best of your writing abilities, even up to the simplest email you send them. Everything you write should reflect how good a writer you are.